What to do if your Amazon listing is not getting sales
Selling on Amazon can be challenging, especially when your listings don’t get the sales you expect. You’ve put in the effort to create a great product, but if buyers aren’t clicking “Add to Cart,” something is missing. The good news is that you can fix this! Here’s what you need to check and improve to turn your slow-selling Amazon listing into a best-seller.
Optimize your product title and description
Your product title is the first thing buyers see. It should be clear, detailed, and include relevant keywords. Keep it easy to read while covering important details like brand, product type, size, and key features.
For example, instead of writing:
“Wireless Earbuds Bluetooth Headphones”
Try:
“Wireless Bluetooth Earbuds with Noise Cancellation, 30-Hour Battery, and Waterproof Design”
Your product description and bullet points should also be clear and persuasive. Use simple language to highlight the benefits of your product. Instead of listing technical details, explain why they matter to the customer.
Improve your images and videos
High-quality images make a huge difference in convincing buyers. Make sure your images:
- Show your product from different angles
- Highlight key features with text or graphics
- Include lifestyle images (showing the product in use)
- Follow Amazon’s image guidelines
If possible, add a short product video. A video can demonstrate how the product works and why it’s valuable.
Use competitive pricing
If your product is too expensive compared to competitors, buyers will go elsewhere. Research similar products and adjust your price accordingly.
If you can’t lower the price, highlight what makes your product better. Offer extra value, such as better quality, unique features, or a longer warranty.
Get more customer reviews
Buyers trust products with good reviews. If your listing has no reviews or negative feedback, customers may hesitate to buy.
To get more positive reviews:
- Send a follow-up message after purchase, kindly asking for feedback
- Use Amazon’s “Request a Review” button
- Ensure great customer service to avoid negative reviews
- Avoid fake reviews! Amazon strictly prohibits them, and they can hurt your account.
Run Amazon PPC ads
If your listing isn’t getting organic traffic, Amazon Pay-Per-Click (PPC) ads can help. Running a Sponsored Products campaign can boost your product’s visibility and bring in more sales.
Start with a small budget and target relevant keywords. Monitor the results and adjust your strategy based on performance.
Check your product’s category and keywords
If your product is listed in the wrong category, it won’t reach the right audience. Double-check that you’ve placed it in the most relevant category and subcategory.
Also, update your backend keywords. Use relevant search terms that buyers might type in when looking for your product. Don’t repeat words or use irrelevant ones—Amazon’s algorithm doesn’t like that.
Consider Amazon selling experts
If you’ve tried everything and your sales are still low, it may be time to seek professional help. Amazon selling experts can analyze your listing, fix issues, and create a strategy to increase sales. They have experience with SEO, PPC advertising, and conversion optimization.
Optimize for mobile shoppers
Most Amazon buyers shop on their phones. Your listing should be mobile-friendly. Make sure your product title, images, and bullet points look good on a small screen. Avoid long paragraphs, and make key points easy to read.
Fix any suppressed or inactive listings
Sometimes, a listing isn’t selling because it has been suppressed or made inactive by Amazon. Check your Amazon Seller Central dashboard for any alerts or issues. If there’s a problem, resolve it quickly to get your listing back on track.
Final thoughts
If your Amazon listing isn’t getting sales, don’t panic. Small changes can make a big difference. Start by improving your title, images, pricing, and keywords. Get more reviews and consider running PPC ads. If you need extra help, use Amazon account management services. With the right strategy, you can turn things around and start making sales!
